Category Archives: Branding

Before you sell the film, you’ve got to sell the idea of your film. The number of sit-ins and movie purchases has a lot to do with the way the film is promoted. So, we’re talking about millions of dollars of revenue all linked to promotional co

A brand identity is often associated with large corporations earning billions of dollars. Although, large corporations that have managed to survive and thrive are likely to form withstanding “identities”, they are not the only kinds to gain tha

Every field of study has some basic principles that guide the entire flow of the study. Same is with the field of graphic design. Is there a set code to visual art? Some would think that the notion of “rules” to art is ridiculous. However, muc

Designing a logo is no easy task as it entails lots of research and planning. Let’s see what tips the experts of our industry have for us. A logo design is a symbolic representation of your brand- though we say it, read it and see it mentioned o

At times the companies fail to apprehend the importance of your business logo design. You may not realize now but mostly people judge a brand by its appearance and logo is the first thing to appear in this. Having a logo for your business is like