This decade has turned out to be a game-changer for logo design industry. With changing trends that seek to make a logo simpler and cleaner, designing a logo is no longer about complicated emblems, flashy colors or intricate patterns. To know
Category Archives: Branding
Branding is the process of creating a brand. A brand is a unique symbol, logo, name, mark, music or any patent that creates a value to the customers and represent a specific set of traits about that brand. Branding is creating a differentiation and customer perception in the mind of the customers about the product that can be used as a competitive advantage to create value for the customers. A product is generic whereas a brand is unique. Branding allows you to charge premium on your brand as well as it adds in to your company assets.
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11 Lessons You Can Learn From the Biggest Rebranding Failures!
History tells us about brands that changed their fortune after they changed their brand image. Apple would be one good example of how an effective rebranding can turn the tables for a business. The company was on the brink of bankruptcy when Steve Jo
Using Negative Space in Graphic Designing

In layman terms, negative space is the white space or an empty space in a design work. In graphic design, negative spacing is primarily used to make a balance around an object or between two or more objects. For graphic designers, white spacing is
Understanding Responsive Logo Designing Concept

With the ever increasing importance of responsiveness in web design, there is an increasing need for responsive logo design as well. Let’s see what responsive logo designing really means. Mobile-friendliness has taken the web by storm. Web designe
Best Places to Showcase Graphic Design Works

Online portfolio websites have made it a lot easier for designers to showcase their work to others without much effort. Here are some of the best websites to showcase your work on. Showcasing your work is a lot more than just a way to get clients