One of the most widely-used content management systems, WordPress was launched in 2003 as an online platform for blogging. Today, it is one of the most popular content management systems that offer an entire toolkit for selling online.
In a span of 13 years, it has become a popular CMS platform to create a website for small business owners. Currently, the platform has more than 74 million of websites which constitute 18% of the total number of websites. With hundreds of plugins and themes to optimize your online store, WordPress should be your first choice to run your startup on a tight budget.
WordPress has many benefits as it has a number of tools that make it one of the most-favorite CMS platforms for startup owners. For small businesses, it offers a wide range of productive tools that they can use to do practically anything with their online store.
For those rookie businesses, we present here 9 strong reasons that will convince them about potency of this powerful tool:
1. Simple and Easy to Use
WordPress is one of the easiest CMS platforms you can use to create your website. You can use this service to build your website today without having to hire a professional developer. All you need to do is register yourself and configure your website by just following a step-by-step process.
No longer do you have to learn the intricate process of coding and scripting as you can just install a plugin and create anything you want for your website.
2. Easy To Update
Since WP allows you to use plugins, you do not have to wait for web coder and developer to make changes on your website. You can do it with the help of plenty of plugins that only requires easy installation. This is a great feature for small businesses who have to run on a tight budget, saving them time and money.
3. SEO-Friendly
One of the most distinguished features of WordPress is that it significantly improves online rankings of your website by providing you with an SEO-friendly infrastructure. Even Matt Cutts endorses the use of WP as a compatible CMS tool to boost Google ranking of your website.
Additionally, it offers a wide range of SEO plugins and tools that further play a key role in improving the online visibility of your website.
4. Highly Customizable
A WordPress-based website is highly customizable due to the availability of wide range of plugins and themes. With just a click, you can change the theme of your website, add a widget or even create a blog.
Since you can easily do all these changes on your website, it is the most preferred CMS tool for small businesses as it gives them more control over what they want to use on their website.
5. Integration With Popular Platforms
WordPress offers easy integration with many of the popular platforms. So if you are a small business needing integration for your newly-launched website, you can do it on WordPress without any hassles.
For example, if you are willing to create an email marketing campaign, you can integrate your WP website with MailChimp to provide email subscription to your leads. Similarly, if you want to curate content for your blog posts, you can easily integrate Scoop.It to WordPress.
6. Fail-Safe Security
WordPress is known for its strong layers of security. Being a leading hosting website, the platform constantly keeps its security database updated to prevent any theft of information or invasion of piracy.
Its automatic update feature keeps synchronizing a website to fight potential threats and leaves no loophole for the malicious programs.
7. Ecommerce Features
WordPress is a treasure for online vendors as it offers them a wide variety of e-commerce plugins. Using these fantastic tools, you can easily set up an online store where you can sell everything whether they are industrial products or fashion items.
No matter if you require integration of payment systems integrate the shopping cart or create the billing and invoicing, you can do all these tasks in a few clicks.
8. Staying Up-To-Date With Latest Online Tools
WordPress is an open source which makes it possible for small businesses to tap into the latest advancements and benefit their business. Since the platform keeps updated with the most current and advanced plugins and themes, it empowers you to synchronize changes in your website with changing trends in the market.
9. Availability for Mobile Users
Mobile traffic is increasing by days and it would soon become the leading source of traffic. Most of the WordPress themes are based on Responsive Web Design which means you can accommodate the users accessing your website from mobile devices, such as smartphones, tablets, and tablets.
This is particularly beneficial for small business owners who have to go the extra mile to win the competition. With a mobile-friendly WP website, they can get more traffic on your website and stay ahead of their competitors.
Hope the above-mentioned 9 reasons would give you enough incentives to make WordPress the next platform to sell your online products.